Whether you’re committing to a New Year’s Resolution, seeking a lifestyle change, or simply looking to cut down on alcohol after an indulgent festive season, there are many reasons to lower your alcohol intake. As Dry January becomes increasingly popular, we’ve outlined the benefits of drinking in moderation or enjoying non-alcoholic drinks.
BENEFITS OF ALCOHOL-FREE DRINKS
Everything in moderation is a good motto to live by, and this includes drinking alcohol. With MARTINI, you can easily join in or host a sober gathering at home with finesse and sophistication, thanks to our Non-Alcoholic Aperitivo. The social element of drinking can be enjoyed without alcohol – and without compromising on taste or flavour.
WHAT IS THE DIFFERENCE BETWEEN NON-ALCOHOLIC AND LOW ABV?
Although both drinks are low in alcohol the key difference is the level of alcohol content. A non-alcoholic beverage will have less than 0.5% ABV, while low-ABV drinks typically range from 0.5% to 4% ABV. Depending on the individual and volume of alcohol in low ABV, users may still experience a noticeable alcohol taste or effect.
WHAT IS DRY JANUARY?
Dry January is a wellness campaign that began in the UK in 2013 and encourages people to abstain from alcohol for the month. However, this campaign is now being seen all over the globe. The aim is to promote the physical and mental health benefits of reducing your alcohol consumption. This voluntary challenge can be a great way to start the New Year and rests entirely on the individual, you can cut out alcohol completely for the whole month or simply drink less!
WHAT ARE THE BENEFITS OF DRY JANUARY?
Taking a month to lower your alcohol intake can have physical health benefits and practical ones like saving money. The exact benefits of voluntarily abstaining from alcohol for a month will vary by individual. Still, you can rest assured that regardless of your motivations for seeking alcohol alternatives, MARTINI has got you covered with our non-alcoholic drinks and mocktail recipes.
HOW TO DO DRY JANUARY
If Dry January (or any other time of the year), is a challenge you’d like to take on, you should first set a clear goal. This can be to have no alcohol for the entire month or set a limit, such as to only have one glass of MARTINI Prosecco on a Saturday evening.
You can also reward yourself at the end of the month for completing the challenge. However, it’s important to remember that Dry January is a personal choice, and if you have any setbacks, learn from them and continue your journey of reducing alcohol intake and responsible drinking.
CUT OUT ALCOHOL, WITHOUT COMPROMISE
With MARTINI, you can drink in moderation or cut out alcohol entirely, without compromising on flavour. From creating a non-alcoholic cocktail to presenting your alcohol alternative in a fancy glass with a garnish, reducing your alcohol intake doesn’t mean your drinks have to be boring!
If you fancy indulging in some healthy hedonism, check out our expert tips.
