OUR HERITAGE
MARTINI is more than a vermouth. It’s an art form. One that has captivated people around the world for more than 160 years. It represents not only a style and a way of life, but Italy itself.
OUR HISTORY
Born in Turin, Italy, MARTINI is synonymous with vermouth and ‘aperitivo’ all over the world. Click below to discover more about the incredible history of this iconic Italian brand.
HISTORY OF VERMOUTH
What is vermouth? And how is it related to MARTINI? Click to uncover all the secrets behind a category that has its with roots dating back to the Greek and Roman Eras.
CRAFTMANSHIP
The essence of MARTINI dates back to Luigi Rossi’s original formula. Luigi, was an herbalist and liquorist and, co-founded Martini & Rossi in 1863. Since then, nine generations of people have carefully guarded the secrets behind the recipe. Click to discover who oversees the production of MARTINI today.
THE MARTINI ARCHIVES
Established in 1999, the brand’s historical archive is one of the most extensive and studied in the wine and spirits industry. Every day the MARTINI archivists meticulously preserve an incredible collection composed of documents, objects, bottles, labels, and more, bringing Martini & Rossi’s history to life. Click to catch a glimpse of our collection.
