To showcase MARTINI’s roots and rich heritage in a modern way, we turned to AI to share a glimpse inside the world of MARTINI while showing how to make nine of our favourite and flavourful cocktails!
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BRINGING MARTINI RECIPES TO LIFE WITH AI
Mar 3, 2023
WHAT IS AI?
If you’re unfamiliar with what AI is, it stands for artificial intelligence and is the ability for machines – usually computer systems – to perform tasks commonly done by humans. From language processing to designing entire cities, it’s a rapidly advancing field, and one which MARTINI is proud to have used to create these exciting new images.
TAKE A LOOK INSIDE A BOTTLE OF MARTINI
By using Midjourney, a powerful and fun piece of software that creates pictures from textual descriptions, we created AI-generated art that captures the MARTINI way of life.
Including favourites such as the MARTINI Non-Alcoholic Vibrante & Tonic, the MARTINI Americano, and the Negroni Sbagliato, each image tells the story behind different MARTINI cocktails, the ingredients in each drink and our Italian style.
BEHIND THE MAGIC
By feeding the AI platform information about each of the drinks, we created a selection of videos and images. This information included the specially sourced ingredients in each recipe, individual flavour profiles, and keywords such as botanicals, petals, Artemisia, and Roman Chamomile.
This text was then transformed into visual depictions of our favourite cocktails that reveal a side to MARTINI that you’ve never seen before, and we hope you will enjoy making them!
A TOAST TO THE FUTURE
It’s been an interesting experiment taking a glimpse at how our brand’s timeless style might evolve as AI develops. Looking towards the future helps us bring MARTINI to you in new and exciting ways. We can’t wait to see what comes next!
If you want to create your own MARTINI images, read these tips from celebrity photographer and film director Greg Williams and learn how to capture your perfect MARTINI moment.
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